Why the firm is called Framheim
Framheim was the base on the Ross Ice Shelf where Roald Amundsen’s team planned the 1911 South Pole expedition. We took the name because the expedition was won in the preparation.
Home of Fram, 1911
- Feb–Mar 1911Supply depots laid at 80°, 81° and 82°S
- Winter 1911Equipment, clothing and rations refined at Framheim
- 19 Oct 1911The polar party sets out
- 14 Dec 1911South Pole reached. The whole party returns to Framheim.
At the Bay of Whales, Amundsen’s team built their base and named it Framheim, the home of their ship, the Fram. Before winter they laid supply depots along the planned route. Through the polar winter they rebuilt sledges, recut clothing, calibrated rations and trained with their dogs.
When the party set out, they knew where their supplies were, how long they would last and what the team could carry. They covered their planned distance each day and reached the Pole with reserves intact.
What we take from it
We screen a market before we approach a company in it. We write and test the value creation plan before we commit capital. We stay active owners until the plan is delivered.